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Jennie Williams

Jennie Williams is advertising professional who has keen professional interest in branding corporate identities. He is working with one of the largest <a href=http://www.dalab.com.au>branding firms in Sydney</a>.

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Web 2.0 has made the customer the king in real sense of the word. It has also spawned the era of interactivity in websites. But in their zeal to incorporate interactivity in their web sites and advertisements, interactive advertising agencies tend to forget that the consumer has an opinion. This article attempts to show light to such web advertising agencies.